For this project, I created a full social media campaign consisting of a hero poster and a supporting 5 slide carousel explaining a real event or topic for a targeted audience. I designed an original visual for the cover using image compositing/illustration and wrote a headline that drives users to keep swiping. Each slide follows a consistent visual style, culminating in a call-to-action. The carousel includes an original infographic built from real data, along with animated elements created using Adobe Express. Throughout the project, I focused on hierarchy, white space, motion, and clear communication to produce a cohesive and engaging social media experience.
